A lot of businesses seem to think that simply putting up a Facebook page and posting on it every now and then is enough when it comes to social media. But it simply isn’t true. In fact, creating a social profile for your business and then letting it stagnate can actually be damaging to your brand if you let it go on for too long. Imagine looking for a company you are considering buying a product or service from and finding their Facebook page that is old and outdated. It reflects badly – people think that you have no follow-through as a business.

Read more: 5 Ways to Improve Your Company’s Facebook Page

Email marketing is one of the original forms of digital marketing, and yet still one of the most effective. There has been so much hype around social media lately that a lot of companies have forgotten about the poor old newsletter that served them so well in the past! With all the focus on Facebook fans and Twitter followers, email marketing is getting lost in the noise, so we’re going to tell you why you shouldn’t neglect old faithful – the Email Newsletter.

Read more: 5 Reasons to use Email Newsletters

Using Competitions to Build Your Social Media Presence

Competitions are a valuable social media tool. With social media on the rise, companies are realising more and more the importance of getting with the game or risk being left out in the cold.

One of the biggest challenges for a small business on a small budget is how to get their social campaign started and how to begin building a presence. We see all these extravagant case studies about how major, global brands are using social media, but what do you do if you are a smaller business that isn't so well-known?

Read more: Using Competitions to Boost Social Media

A lot of our clients come to us with the idea that they want to improve their interaction on their social platforms but they just don't know how. So we tell them what we tell everyone: interesting content that will help their customers and potential customers in some way.>

But this is easier said than done, especially when there are so many types of content out there. It can be a little overwhelming to try and implement content into your social media if you don't have a plan. So this article will help you to plan and implement a content strategy for your social media campaigns.

Read more: How to Develop a Social Media Content Strategy